Concept

The label lives in the tension between glossy Y2K futurism and awkward, art‑school silhouettes. Think chrome buckles, stacked platforms and anime prints cut into coats that drape a little too long and sweaters that warp around the body instead of sitting flat.

Every piece is designed as a clash: soft, almost nostalgic surfaces carrying shapes that feel slightly off, like a memory that does not line up perfectly with reality.

Pieces

The catalog sticks to familiar categories—hoodies, sweatpants, dresses, cargos, belts and platform shoes—but pushes each into costume territory. Knits are treated like armor, sweatpants are styled like runway trousers, and accessories carry most of the chrome hardware and logo energy.

Some items lean hard into Y2K gloss, others into raw avantgarde shapes. The idea is that outfits come alive when those two moods collide in a single look, not when they are kept neatly separated.

Digital storefront

This site is built as a small online store mock‑up: a filtered catalog, gender toggles and a live basket, all skinned to feel like a tiny independent label testing its first web shop.

Under the surface sits a simple Express backend and in‑memory cart. There is no checkout, no payment integration and no real stock—just interactions to click through and a mood to explore.

Why it exists

"2005" is primarily a code project: a place to experiment with storefront UX, filters and cart behavior while keeping the aesthetic tight and opinionated. The brand story exists to make the interface feel like a real shop, even though it might never leave the demo stage.